Superpower

Founder's Edition · Baseline Panel

The Operating Manual for Founders Who Refuse to Be Another Burnout Statistic.

Built for executives and entrepreneurs who want a clear, data-rich baseline of their own biology — the same way they read their P&L.

15-minute intake · Schedule on your calendar · Clinician-led

You track 47 metrics in your business dashboard.

You know your CAC, your LTV, your burn rate, your runway, your churn, your MRR, your gross margin to the second decimal.

You can tell me what your Q3 numbers looked like from memory.

But what's your fasting insulin?

What's your ApoB?

What's your HRV trending toward this quarter compared to last?

You don't know. Most founders don't.

And that's the gap.

You wouldn't run your company on a "vibes-based" P&L. Yet for the last decade, you've been running the most important system you own — your body — on exactly that. A foggy 3pm crash here. A "weird week" of sleep there. A vague sense that recovery isn't what it used to be.

You tell yourself it's just stress. It's just the season. It's just the deal closing next month.

It's just life.

But here's what your founder friends are quietly saying behind closed doors at offsites:

"I don't feel like myself anymore."

"I'm 42 and I'm running on fumes."

"My last physical took 18 minutes. They checked twelve things. Twelve."

"I'm worth eight figures on paper and I have no idea what's going on inside my own chest."

You've optimized your calendar. Your sleep stack. Your morning routine. Your supplement cabinet looks like a Sephora.

But you've been optimizing without a map.

You've been A/B testing yourself with no control group, no data, and no read on what's actually working.

That stops here.

Who's writing this — and why you should keep reading

This page isn't from a wellness influencer. It isn't from a supplement company trying to get you on a subscription.

We're Superpower — a member-led health platform building what should have existed twenty years ago: a complete, data-rich, personalized baseline of your biology, delivered with the speed and design standards of a modern product, not a 1990s clinic.

We work with thousands of operators, founders, and high-performing professionals who got tired of the same thing you're tired of: paying for an annual physical that checked a dozen markers, told them "you're fine," and sent them home with no actionable insight whatsoever.

Our work has been covered across the wellness and longevity space. Our member base includes founders, executives, athletes, and physicians who use it on themselves.

But this isn't about us.

It's about the thing nobody put in your founder handbook:

You wouldn't run your company without data. Why run your body without one?

A story you probably know

There's a founder — let's call him Marcus.

Marcus is 41. Series B SaaS company, 80 people, $14M ARR, on track for $25M next year. He drinks black coffee, runs three times a week, sleeps seven hours when his board doesn't call at midnight, and hasn't taken a real vacation in four years.

By every external metric, Marcus is winning.

But here's what nobody at the office knew.

For about eighteen months, Marcus had been quietly noticing things.

Workouts felt heavier. Not by a lot. Just… heavier. The 3pm crash that used to hit twice a month was hitting four times a week. He started waking up at 4:47am with his jaw clenched, scrolling through Slack before his feet hit the floor. His wife mentioned, twice, that he seemed "checked out."

He told himself it was just the fundraise.

It's always just the fundraise.

His annual physical that year took twenty-two minutes. They drew six tubes of blood, ran a standard panel, called him three days later to say everything looked "great." He asked the doctor about his energy. The doctor said, "You're 41. You have two kids. Welcome to your forties."

Marcus laughed. Then he drove home and sat in his car in the driveway for eleven minutes before going inside.

Because here's the part he hadn't told anyone:

The real reason he was tired wasn't burnout. It wasn't the fundraise. It was something he didn't have a name for. A creeping sense that the engine he'd been running flat-out for fifteen years was making noises he didn't know how to interpret — and that no one with twelve markers and a stethoscope was going to interpret for him either.

He'd spent his whole career making decisions from data.

For the most important asset he owned, he had none.

That changed on a Tuesday in March.

A friend — another founder, same vintage — sent him a screenshot. It was a dashboard. Not a stock chart. Not a P&L.

It was the friend's own body. Over a hundred markers, trended over time, annotated, color-coded, with clear notes on what was moving and why.

Marcus stared at it for a long time.

The friend wrote one line under the screenshot:

"I should have done this ten years ago."

That was the week Marcus became a Superpower member.

What happened next wasn't a movie montage. It wasn't a transformation. He didn't wake up reborn the next morning.

What happened was simpler, and quieter, and infinitely more powerful:

For the first time in his adult life, Marcus had a map.

He had a baseline. Real numbers, on real markers, across real systems — metabolic, hormonal, inflammatory, cardiovascular, nutritional. He could see what was running in the green. What was drifting in a direction worth watching. What questions to bring to his physician. What he was finally going to stop wasting money on (about half his supplement cabinet, as it turned out).

Six months later, he ran his Q4 board meeting at 5pm and went home with energy to spare. He started lifting again. He took his daughter to Lisbon for a week and didn't open his laptop on the plane.

His wife stopped mentioning that he seemed checked out.

Nobody at the office knew exactly what had changed.

But Marcus knew.

He'd done what he should have done a decade earlier. He'd stopped guessing. He'd started measuring.

Takes 15 minutes. Schedule on your own calendar.

What you actually get as a member

This is where the founders reading this start paying attention, because this is the part most longevity content skips.

You get a comprehensive baseline panel — covering over 100 biomarkers across the systems that actually matter for people running hard:

That's not "more numbers." That's coverage roughly five times wider than what your standard annual draw measures.

You get an actual member dashboard — your data, trended over time, organized into systems, annotated in plain English. Not a 47-page PDF that arrives in your inbox and dies there.

You get clinician-led interpretation, so you're not Googling "what does elevated GGT mean" at 1am.

You get a personalized set of recommendations you can actually use, and bring to your own physician.

You get retesting cadence, so this isn't a one-off snapshot — it's a series, a trend, a real chart of you, the way you'd track ARR over time.

And you get it without spending half a day in a clinic. The whole thing is designed around the constraint that defines your life: you don't have time.

Imagine eighteen months from now

It's a Tuesday morning. You open your laptop, take ten minutes with coffee, and pull up two dashboards.

One is your company. Revenue, pipeline, retention, the usual.

The other is you.

You see your ApoB came down. You see your HRV is trending exactly where you wanted it. You see the inflammation marker you were watching last quarter is back inside the range you targeted. You see your testosterone is no longer in the bottom quartile for your age.

You feel it, too. You're sleeping. You're recovering. The 3pm crash is a memory.

You close the laptop. You walk into your daughter's room. She's six. She says, "Dad, are you going to be at my game on Saturday?"

And you say yes — and you mean it, because for the first time in years, you're not running on the kind of fumes that turn weekends into recovery sessions.

That's not a fantasy. That's what running your body the way you run your company actually feels like.

The reframe

You wouldn't run your company without data.

Why run your body without one?

The honest math

If you tried to build this on your own:

What you'd have to do

What it actually costs

Source and order a hundred-plus biomarker panel piecemeal

Hours of research, hundreds in lab fees

Find a private clinician willing to interpret it all

$500–2,000 per consultation

Build a tracking system to trend it over time

You won't

Update the system at the right cadence

You really won't

Translate it into decisions your physician can use

Months of back-and-forth

The reason no one does this on their own isn't intelligence. You have plenty of that. It's bandwidth. You don't have an unallocated weekend to project-manage your own biology.

That's the entire reason Superpower exists. We did the project management. We built the system. We assembled the panel. We designed the dashboard. We brought in the clinicians.

You just show up.

See pricing and become a member.

"But — "

Let's go through the four objections every founder reading this has right now, because we've heard them all.

I already get an annual physical.

Good. Keep getting them. This isn't a replacement for your physician — it's a layer of data that lets you walk into your physician's office with something to actually discuss. Annual physicals are screening. This is a baseline. Two different jobs.

Will my doctor know what to do with this?

Your data is yours. You can share it with any physician you choose. Most concierge and longevity-focused clinicians are already familiar with extended panels like this. If yours isn't, the dashboard is built so a non-specialist can read it.

Isn't this just vanity testing for biohackers?

If tracking a hundred markers across the systems that govern your energy, recovery, cognition, and long-term resilience is vanity, then so is tracking your company's KPIs. It's the same instinct: you measure what you care about. You care about this.

I'm slammed right now. Maybe next quarter.

That's the sentence Marcus said for eighteen months. We hear that exact sentence from members every week, usually followed by "I wish I'd done this two years ago." The cost of waiting another quarter isn't zero. It's a quarter of decisions you made without data on the system you depend on most.

Why this matters now

You're at the age where the smartest founders you know are starting to pay attention to this.

The pattern is consistent. Founders in their late thirties and forties who built their first companies on caffeine and bravado are quietly building the next decade on something else: data, recovery, and a baseline of their own biology that they actually understand.

The ones who don't tend to learn the lesson later, more expensively, and with more regret.

We're not going to dramatize that.

We're just going to point out: the founders you most admire — the ones still operating at the top of their game in their fifties and sixties — almost all have some version of this in their stack.

The question isn't whether you'll eventually do it.

The question is whether you'll do it while you still have a wide-open runway to act on what you learn.

You wouldn't run your company without data. Why run your body without one?

How membership works

Membership is straightforward.

You sign up. You complete an initial intake (about fifteen minutes, online). You schedule your blood draw at a time that works for your calendar. Your panel runs. Your dashboard populates. Your clinician walks you through the results.

After that, you have a living, breathing baseline you can track, share with your physician, and use to make actual decisions — about training, nutrition, supplementation, sleep, and the dozen other levers founders pull every week without knowing whether they're working.

Membership pricing and current availability live on the next page. We keep enrollment paced, because the experience standards we hold ourselves to don't scale by cramming more members through the funnel.

Limited enrollment. 15-minute intake.

What members are actually saying

Real reviews from Superpower members · verify here

"Before Superpower, I looked healthy on paper and in day to day life, but I still felt off."

David L. · 44

"Before Superpower, my health was a blur. The biggest clarity I could find was through lackluster annual physicals."

Jonathan C. · Superpower member

"Before joining Superpower, I actually felt pretty good overall — but I realized I was flying blind."

Kevin S. · Superpower member

"Superpower gave me a game plan. And honestly, I felt better last month than I felt in years."

John A. · 57

"I've learned that to optimize my health I must face it with the facts that Superpower grounded me with."

Nick S. · 38

"Before Superpower, I was uninformed and sort of attacking my health aimlessly."

LeAnne L. · 52

Backed by

Jonathan Neman (Sweetgreen founder) · Steve Aoki · Vanessa Hudgens · Giannis Antetokounmpo

What you're choosing

You're not choosing a test.

You're choosing whether you want to spend the next decade operating with a clear read on your own biology — or operating the way you have been: in the dark, on instinct, hoping the engine doesn't make a noise you can't ignore.

The founders who choose the first option don't talk about it much. They just quietly outperform the founders who didn't.

That's the whole pitch.

The truth

You wouldn't run your company without data.

You know what to do.

Your baseline. Your dashboard. Your decisions.

P.S.

If you're still reading this far down, you're not the person who needs more convincing. You're the person who's been quietly thinking about it for six, twelve, eighteen months — waiting for the right moment.

Founders rarely talk about this part publicly, but here's the truth most of them will tell you privately, over a drink, after the deal closed: the version of themselves they regret most isn't the one who took the risky bet on the business. It's the one who took the lazy bet on their own body. Who assumed the engine would just keep running. Who didn't bother looking under the hood until the dashboard lit up.

Don't be that founder.

Get your baseline. Bring it to your physician. Make decisions from data, not vibes.

You've done it for everything else you care about. Do it for the one system you can't replace.

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